According to Procedure

Hipster or Hobo

The girl took these pictures while she was out holiday shopping. She fell into the Gap, and it seems she's not the only one. I've been thinking about these mannequins and I must admit, I'm confused. Let's start with exhibit A to the left. I've come to understand that the primary clientele of this establishment really likes sweaters. But this is a lot of sweaters. I know that layering is cool, but this seems to have passed cool, make a hard right and drive due south of cool for a very very long time. I can't imagine the hipster who wakes up one morning and thinks, "where are all of my sweaters, I'm going to put them on...with a scarf. But I figured, hey I'm not cool, what do I know.

Then she showed me this (exhibit B). I get these are pajamas and everything, but who is going to wear this outfit and where. I know you're thinking college pajama party, but let's be honest, if you're wearing this it's being accessorized by a gallon bucket of ice cream, The Mirror has Two Faces, and an album of ex's that you're planning to burn. I just don't think these individual items are best marketed by inclusion in this outfit. On the other hand, I've heard that this same clientele are also really big fans of this, so maybe it's all more complicated than I understand. Makes me feel like an old man, and I'm a kitten for goodness sake.

Best,
El Gato